The media have the power to make or break your reputation in a crisis. Your capability to meet the demand for information - often when there is little available - is a vital aspect of protecting reputation when things go wrong.
No company has a press office large enough to cope with the deluge of media calls that a major incident will prompt.
To overcome this problem, Regester Larkin offers an intensive, interactive, one-day course to train employees to respond efficiently to journalists' calls in the event of a fast-moving crisis, allowing senior communications professionals the freedom to take a more strategic, proactive approach.
The course provides an insight into how the media operate, what journalists will expect and demand, how to respond to requests for interviews and how to avoid the traps journalists might use to secure headline-grabbing sound bites.
It also provides the opportunity to practice these skills and techniques in a series of role-play exercises based on realistic scenarios tailored to your organisation.
"Our staff found the Regester Larkin training enjoyable, thought provoking and extremely useful. The courses we have run with RL have boosted the confidence levels of staff not used to handling the media, enabling them to deal with crisis situations in a way that will help protect themselves and our company's reputation."
American Airlines
Key Information
Media response team training
Learning Objective:
enable employees to respond confidently and robustly to media enquiries in the event of a fast moving incident
Appropriate for:
identified media response personnel
Duration:
full day
Participants:
up to 12 people
Venue:
your premises
