New Strategies for Reputation Management
Gaining Control of Issues, Crises and Corporate Social Responsibility
Andrew Griffin
New Strategies for Reputation Management questions the adequacy of existing corporate reputation management strategies in a world of global issues, high external scrutiny and increasing demands on business. Many companies have been doing reputation management for over a decade, but surveys show that trust in companies and business leaders is getting ever lower. The book challenges companies and their leaders to take a more assertive stance on issues, to reassess their crisis management strategies and to change the terms of debate on social responsibility. Only in this way will companies start to regain the initiative in reputation management.
Risk Issues and Crisis Management
A Casebook of Best Practice
Mike Regester and Judy Larkin
Risk Issues and Crisis Management has become essential reading for anyone interested in reputation management. This 3rd edition, published in March 2005, documents a number of recent, high-profile case studies including Coca-Cola's UK withdrawal of Dasani and the travel industry's response to the Asian Tsunami. Drawing on the authors' considerable experience of working alongside senior management teams of many international organisations it assess the lessons - both positive and negative - to be learnt from each.
